Introduction to Digital Marketing
This module is comprised of 5 lessons, each geared towards providing a full explanation to the student on what digital marketing is all about, who can become a digital marketer, the difference between digital marketing and affiliate marketing, opportunities available for digital marketers in today’s global economy, benefits of digital marketing and much more.
Components of digital marketing
Now that you have a broad understanding of what digital marketing is all about, it’s important to know the various components or branches which it comprises. This is vital as, there is no need to master all of these different aspects, all you need is to identify your strengths and pick one which suits you, from experience, you will see faster results and success this way. But what are these components in question? In this section, we will discuss content marketing, affiliate marketing, social media marketing, PPC/SEM, Email marketing, Web design and SEO, which are the major pieces of the puzzle that form what is known as digital marketing.
- Content Marketing
- Affiliate Marketing
- Social Media Marketing
- PPC & SEM Marketing [Facebook vs Google Ads]
- Email Marketing [List Building, email autoresponders, email automation, free vs paid options of building an email list fast]
- Web Design [Website] – Blogging – A2 Hosting – WordPress over other CMS.
- SEO [picking the right niche, keyword research, competitor analysis, site audit, On-Page vs Off-page SEO, Link Building] – [white-hart vs black-heart SEO]
Common Errors to Avoid when Setting up Your Online Business (plus must-have tools)
This section concludes our course, so far, you’ve learned in ins and outs of digital marketing, it’s components, but just one thing is left! That is a simple guideline for success in digital marketing. In this section, we will reveal what constitutes the backbone or call it, the foundation for success in this path.